One Man Show
I have a friend who is an amazing professional musician; just watching and listening to him play you cannot help but appreciate the depth of his talent and skill. But even when he is on stage solo, he is not a one man show. When it comes to scheduling his bookings, marketing his music, bookkeeping and selling his merchandise...well, frankly, he needs help.
Running a successful small business is a lot like being a musician. Often an entrepreneur starts with an idea for a great product or service. They have the knowledge and skill in their chosen field to ensure they can deliver an excellent end result.
But even with the best of ideas, a product itself does not make money. It requires someone to sell it. Once sales take off, it takes great leadership, legal and financial knowledge and an ability to build relationships in order for a solid business to really grow. And let's face it, with the exception of a small number of ridiculously gifted anomalies, most of us do not excel in all these areas at once.
So what to do? Don't try to be a one man show. Outsource. Spending your valuable time exerting your energies in areas that are not your genius will cost you in the end.
The wisest business people surround themselves with people who know more than them. Don't be afraid to bring in people with more smarts. The level of success you achieve is most often dictated by the lowest common denominator. If that's you, how can you go wrong?
Running a successful small business is a lot like being a musician. Often an entrepreneur starts with an idea for a great product or service. They have the knowledge and skill in their chosen field to ensure they can deliver an excellent end result.
But even with the best of ideas, a product itself does not make money. It requires someone to sell it. Once sales take off, it takes great leadership, legal and financial knowledge and an ability to build relationships in order for a solid business to really grow. And let's face it, with the exception of a small number of ridiculously gifted anomalies, most of us do not excel in all these areas at once.
So what to do? Don't try to be a one man show. Outsource. Spending your valuable time exerting your energies in areas that are not your genius will cost you in the end.
The wisest business people surround themselves with people who know more than them. Don't be afraid to bring in people with more smarts. The level of success you achieve is most often dictated by the lowest common denominator. If that's you, how can you go wrong?
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