Innovation

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Innovation is not the invention of something completely original. Our concrete world has a limited number of resources; every new idea, product or process launches from something already existing. There are only so many colors with which we can paint, a set number of tones our ears can hear, an established table of chemicals that have been discovered. 

 Innovation exists in the way we manipulate what already is; combining the known into something excitingly fresh. Everyone starts with the same basics. But where the innovation comes in is when these collide with your unique imagination and creativity. This is when endless possibilities can be realized. 

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